Ask any woman over 35 what her biggest skincare worry is and she'll probably tell you that it's wrinkles. While there are many preventive steps we can take—using sunscreen, especially—is there hope for mature skin once age-revealing wrinkles have set in? We believe there is.

DHC introduces new Wrinkle Essence, a deep-penetrating moisture serum that counteracts wrinkles at their source. How? With the discovery of one of the most effective remedies for skin dryness, found in the driest environment of all: the desert.

 Wrinkle Essence's potent formula contains trehalose, a moisture-binding sugar molecule found in many desert plants that helps them survive scorching heat and long periods without water with little or no damage. Trehalose protects plants by serving as the moisture source during dry periods. It also forms a protective coating that keeps their cells from deteriorating under severe conditions. We believe that this life-sustaining ingredient can have similar rejuvenating effects on your skin.

 Wrinkles form when skin lacks moisture. Whether it's from aging, sun damage, or harsh environments, adult skin that lacks hydration will give way to elasticity loss, then eventually creases. Wrinkle Essence provides a host of other hydrating botanicals in addition to rehalose, allantoin and soybean protein, plus powerful sodium hyaluronate and hydrolyzed elastin to help return suppleness to your skin.